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URL Shorteners That Frame Websites Hijack Your Content
By Liana “Li” Evans With the rise of Twitter and it’s limit of 140 characters (250 if you turn off javascript), when it comes to maximizing space to get your message across, every character counts....
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Can Oprah Sell Twitter to the Mainstream?
Oprah can sell cars, she gave away some a few years back, and the maker of the car saw an increase in sales. Oprah can certainly sell books, authors would sell their souls to have the media mogul pick...
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You Need a Hook to Get Your Press Release Noticed
There was a time where announcing that you’ve hired a new employee was enough to get a mention in the newspaper. Announce that you launched a new website, it could get the local news station to your...
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Your Audience & Customers Define the Value
When it comes to traditional marketing, companies are so entrenched in having to define their value statements, and defining them in their marketing messages they don’t even realize that with today’s...
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Marketing on Pinterest – Getting Started
I’m not sure its even remotely secret…I absolutely adore Pinterest as a user. I find all manner of ideas and recipes there that help make my days more interesting. As a marketer, Pinterest is a bit...
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Pubcon Day 3 – Community Building
Last session of the conference for this sore-wristed typist. I’m excited to hear from Gillian Muessig. I spoke on a panel with her quite a few years ago and she is really one of the most gracious and...
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Making Your Brand Attractive by Using a Consistent Message
I received an email in my in box recently that made me cringe. Then it made me think. As an agency that concentrates on SEO and PPC – seeing an email like this makes us scoff. It’s a bit scary –...
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Philanthropy and Online Business – Tips for Success
There’s that little piece of all of us that strives to be a better human being. Some act on that piece, some don’t. No judgement here, I have a lot of thoughts that I don’t act on – arguably those...
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6 Tips for Building a Brand-Focused Community
Everyone has heard that Field of Dreams quote being tossed around the marketing world. You know the one “If you build it, they will come.” That might work for ghostly baseball players, but for...
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You Don’t Have to Spend A Lot To Make More Money From Your Website
Sometimes very small businesses must rely on what they can do for themselves to keep their online marketing efforts fresh. There has never been any argument that small budgets sometimes prohibit small...
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